Google Ads is an online advertising platform developed by Google, where advertisers can pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

How Google Ads Works:

1. Create a Campaign: Start by creating a Google Ads account and defining your advertising goals. Then, create a campaign based on your objectives, such as increasing website traffic, generating leads, or driving sales.

2. Set Your Budget: Determine your budget for the campaign. You can set a daily budget cap to control your spending. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.

3. Select Target Keywords: Choose relevant keywords related to your business, products, or services. These keywords will trigger your ads to appear when users search for those terms on Google.

4. Create Ad Groups: Organize your ads into ad groups based on themes or product categories. Each ad group should contain a set of related keywords and corresponding ads.

5. Write Compelling Ads: Craft compelling ad copy that entices users to click. Include relevant keywords in your ad text and highlight unique selling points or promotions to attract attention.

6. Choose Ad Formats: Google Ads offers various ad formats, including text ads, display ads, shopping ads, video ads, and app promotion ads. Select the format that best suits your campaign objectives and audience preferences.